If used properly, email marketing automation will be a tool that helps service industries and B2B both boost sales and reduce the necessary personnel for customer care. Just think about it, if you are always busy drafting emails, timing them, and responding to feedback, just a few dozen customers can take up your whole day, leaving you no time to ‘close’ orders!

The difference is that with Google and Facebook advertising, you can improve effectiveness even without a prior testing plan. Sending marketing emails with a high conversion automation system must start from fundamental questions: what are the typical target groups; what concerns/questions do they have that you can address; what is the care roadmap?! Therefore, before moving on to the settings in the marketing automation system, you should:

• Build a potential customer profile (persona)
• Categorize the emails that need to be sent

To better understand the hesitations/wants of the target audience, you can refer to the article on customer persona building methods.

How to Send Automated Emails Based on Customer Behavior

Here are some effective ways to send automated emails based on customer behavior that enhance a business’s marketing activities:

Send a welcome email when customers sign up

This email is triggered as soon as customers complete the registration form or click the Subscribe button on your email, helping to establish a connection between them and your business. In this email, besides welcoming the customers, include information about your services along with some unique offers for subscribers. Additionally, suggest upcoming emails to build anticipation.

Send an email notifying about restocked items

There will be many cases where customers want to make a purchase but the product is out of stock or not available in their desired model. Therefore, as soon as the product is back in stock, you should send an email notification to them. This will make customers feel valued and cared for by your business and encourage them to return to the website for another purchase when needed.

Send an email reminding customers about abandoned carts

For some reason, customers have added items to their cart but did not click the checkout button on your website. At this point, an automated reminder email about the forgotten cart can entice customers to proceed with their payment. In cases where customers have not paid due to price considerations or shipping fees, sending an email with a discount voucher or free shipping offer attached would be a great way to help them complete their transaction.

BizMail allows you to set up cart reminder scenarios after 1 hour, 24 hours, or 3 days based on behavior – while automatically inserting personalized promotional codes into each email, increasing the likelihood of order completion.

Email reminder for discounts

Customers often tend to visit multiple websites to view products and consider making purchases where they feel most comfortable. Accordingly, as soon as customers leave the website without making a selection or having items in their cart but not checking out, you can send an automatic reminder email about the attractive promotional policies they could benefit from. This will create enthusiasm and increase the likelihood of purchase decisions directly on your website.

Order confirmation email

This is a common type of email in the automated email sequence based on customer behavior. Therefore, as soon as users place an order and make a payment, swiftly send an order confirmation email and thank the customers for completing the transaction. This not only allows customers to double-check their orders but also enables them to provide feedback or make changes if necessary. Moreover, it creates professionalism and reliability for the business.

Order status tracking email

When customers place an order from your website, send them an order tracking email. This will allow customers to track the delivery progress, timing, and payment methods upon receipt… Of course, this action ensures transparency with customers while enhancing the credibility of your brand.

Email for repeat customers

After a period, former customers return to make purchases from you. This indicates that they truly value your products and are willing to become loyal customers if they receive positive value from your business. A welcome back-to-purchase email with enticing offers exclusively for them is an effective way to make customers feel respected and valued.

Clearly, sending automated emails based on customer behavior is increasingly proving its advantage in reaching and attracting customers to effectively drive revenue for the business.